Markets

15 Global Markets

TXO’s 15 markets are global, growing, and very diverse. They have been parsed into 4 general segments in 3 market tiers based on the number of participants, revenues, growth projections, and entry strategies. 

Segments: 

• Individuals: Professional / Amateur* 
• Teams: Youth* / High School* / University and College / Professional 
• Males / Females: Adult and Youth* 
• Leagues: Youth* / High School* / University and College / Professional

Report data from pre-pandemic 2018 shows that 81.86% of the helmet market demand is in youth (10-14 years old) and high school (15-18 years old) segments. Adults, both amateur and professional segments, account for 18.15% of helmet market demand. 

(Note: NFL and CFL players total 1,700+ players in a 7-digit market - less than .02%).

Tier 1 Market 

Football is the primary market with an estimated 7.7M participants on many levels.

Tier 2 Markets

Four additional TXO target markets include impact-oriented global S/R and PC markets. These markets will receive secondary focus and effort for TXO placement:

• Bull/Bronco Riding 
• Motocross 
• Downhill Skiing 
• Fall-prone Physically Challenged

The Tier 1 Football market is paired with Tier 2 markets to form TXO’s Top 5.

Tier 3 Markets

Equestrian Riding / Hockey / Skateboarding / Snowboarding / Motorcycling / Boxing / Road/Trail Cycling /

Lacrosse / Bobsledding / Ski Jumping

These markets will be addressed gradually after the Top 5 markets have been entered and traction is sustained. All ongoing design/development in any market will benefit all markets.